Do you measure audience or media value?

We do not produce audience or advertising-equivalent figures ourselves. Where such data is published by an independent body we can cite it as published, with its source and date. Any single number claiming to express the value of coverage should be treated with caution, whatever its provenance.

Can you tell us which article started a wave of coverage?

Often, yes. By comparing publication timestamps, wording and quoted material, the earliest accessible publication can usually be identified. Where an original is behind a paywall or was published in a source we cannot reach, we say that the origin is probable rather than established.

Does this cover broadcast media?

Where transcripts, published summaries or online versions exist, yes. Segments broadcast without any published trace are harder and sometimes impossible to capture reliably. We agree at scoping which broadcast sources are realistically covered so expectations match what the sources allow.

Media Monitoring: Coverage, Outlets and Angles

The problem this service answers

You know roughly that you are being covered. You cannot say which outlets set the tone, which angle is spreading, or where a particular formulation entered the coverage.

Media coverage is not a flat list of mentions. It has an origin and a propagation path. One outlet publishes, a wire picks it up, a dozen titles republish with the same wording, a commentator adds an interpretation, and that interpretation becomes the version most people read. Counting the mentions tells you the volume; only reading the chain tells you where the framing came from.

For anyone who has to speak publicly, that difference is operational. Preparing a response to fifty articles is impossible; preparing a response to the two pieces that everything else is derived from is straightforward. Editorial planning has the same need in reverse: knowing which outlets treat a subject seriously, and when they are likely to return to it.

What the assignment covers

This service tracks how the media handle your subjects. Beyond the fact of a mention, it records the outlet, the type of publication, the signature where there is one, the angle taken and the position the piece occupies in the coverage: original reporting, wire copy, republication, reaction or analysis. That structure is what makes the coverage interpretable.

Deduplication is done carefully rather than aggressively. Identical syndicated copy is grouped under the earliest publication, while versions that add a quote, a correction, a local element or a different framing are kept separately and marked as such. A pure volume count would hide exactly the variations that matter to a communication team.

Editions describe the state of coverage in plain terms: which titles are driving it, which angles dominate, what has appeared since the last edition, and which subjects have gone quiet. Where a journalist or outlet returns regularly to a subject, that recurrence is reported, because it usually predicts the next article better than any volume indicator.

How we work on it

We define the subjects covered and the media categories retained for them.
Each item is recorded with outlet, date, signature where available, and angle.
Pieces are classified as original reporting, wire copy, republication, reaction or analysis.
Syndicated copy is grouped under the earliest publication, with substantive variants kept.
The pick-up chain is reconstructed where the origin of a formulation matters.
Recurring outlets and journalists on the subject are identified over time.
The set-up is adjusted when the media landscape on the subject changes.

Where the information comes from

Sources are selected with you at the start of the assignment and reviewed as the subject evolves.

National, regional and international press, in print and online editions.
Wire services, identified as the origin of much republished coverage.
Broadcast and audiovisual media, through transcripts and published summaries.
Online-only outlets, specialist newsletters and editorial platforms.
Press-release channels and public communication published by organisations.

Possible deliverables

The format is chosen with you. A single assignment can combine several of them.

A press review of coverage over the period, organised by subject and outlet type.
A tracking table with outlet, date, signature, angle and classification per item.
A periodic map of outlets and journalists recurring on your subjects.
Alerts on coverage by outlets designated as sensitive at scoping.
A reading of how one piece propagated across the coverage chain.

Who this service is designed for

Communication and press-relations teams preparing responses or pitches.
Spokespeople who need to know what has been published before speaking.
Editorial and content teams planning around media attention cycles.
Public affairs teams following how a subject is presented to a wider audience.
General management wanting an evidenced view of external treatment.

What this service does not promise

Not all media are accessible. Paywalled titles, unindexed broadcast segments and closed newsletters may be missed, and audience or reach figures we do not measure ourselves are not presented as facts. Known gaps are stated in the delivery.

How to start

Tell us which subjects and which media categories matter to you, and whether the priority is speed, completeness, or understanding how a piece of coverage propagates.

Request a Confidential Consultation

Media Monitoring: Who Covers You, How and Where