The problem this service answers
A partner, an executive or an organisation you work with is being written about, and you learn it from a third party. You need to know what exists publicly, and when it appears.
Names are the hardest thing to monitor automatically. Common surnames return thousands of unrelated results, companies share their names with sports clubs and streets, and the same organisation appears under a legal name, a trading name, a former name and an acronym. A feed built on the name alone is either drowned in noise or quietly missing half the material.
The consequences of getting it wrong run both ways. Attributing to someone an article about a different person with the same name is a serious error, and one that spreads quickly once it enters an internal document. Missing a genuine publication because it used a former corporate name is quieter, but it is usually the one that surfaces at the worst possible moment.
What the assignment covers
This service follows what is published about named entities: people speaking or acting in a public capacity, and organisations of any size. Scoping starts by establishing identity precisely, with the variants, transliterations, former designations and acronyms that must be captured, and the homonyms that must be excluded, each documented so the reasoning stays visible.
Collection then runs against the agreed sources, and every ambiguous match is checked by reading before it is retained. Where a doubt cannot be resolved, the item is flagged as uncertain rather than attributed by default. Confirmed items are dated, sourced and classified, and republished versions of a single article are grouped so volume never stands in for significance.
Deliveries distinguish what an entity has said publicly, what has been said about it, and what a third party has reported without confirmation. That separation matters: a statement, a report and an allegation carry different weight, and merging them into one list of mentions is how a monitoring feed ends up producing bad internal decisions.
How we work on it
- We establish the entity precisely: full designations, variants, acronyms, former names.
- Known homonyms are documented and excluded explicitly, with the reasoning recorded.
- Collection covers the agreed public sources, with duplicates grouped upstream.
- Every ambiguous match is verified by reading before it is attributed to the entity.
- Items are classified as statement by, coverage of, or unconfirmed third-party report.
- Uncertain attributions are flagged as uncertain rather than resolved silently.
- The identity file is updated when a name, role or corporate structure changes.
Where the information comes from
Sources are selected with you at the start of the assignment and reviewed as the subject evolves.
- Press and wire coverage naming the entity in any of its retained designations.
- Official and corporate publications: statements, filings, releases, public registers.
- Institutional, regulatory and judicial publications that are openly accessible.
- Interviews, conference material and public appearances reported by media.
- Publicly accessible professional platforms and openly published commentary.
Possible deliverables
The format is chosen with you. A single assignment can combine several of them.
- A periodic dossier of public mentions, classified by nature and dated.
- Immediate alerts when a mention meets a threshold agreed at scoping.
- A chronology of public statements and coverage over a defined period.
- A tracking table with source, date, language, territory and classification.
- A note on identity handling: variants captured, homonyms excluded, doubts remaining.
Who this service is designed for
What this service does not promise
This service covers published, publicly accessible content only. It is not private investigation. We do not access private accounts, closed groups, restricted databases or personal data that has not been made public, and we decline requests aimed at monitoring individuals in their private lives.
How to start
Tell us which entities you need followed and why, including the homonyms you already know about. We propose an identity file and a scope before collecting anything.